William Hill Review
Mobile Site / App 72%
Bonuses & Promotions91%
Customer Support93%
85%Overall Score

About William Hill

William Hill has been on the betting scene since 1934 and has since grown to be one of the largest bookmaker in the United Kingdom. They still hold a strong retail presence despite the rise of online betting. This has given it a high amount of brand equity that helps it maintain its trust among punters. They have been operating online since 1998 and employ 16,000 people in nine countries. Currently serving over 4,000.000 active bettors. They boast over seventy years of bookmaking experience. In short, one of the most established names in the betting industry and perhaps the most trusted gambling brand around.

Pros and cons


  • William Hill guarantees to have the best odds. If not, they’ll pay the difference as long as you point out a better price than the one you took.
  • Great range of markets with the most popular sports – football, tennis and racing.


  • No live streaming on mobile.

William Hill Mobile Site and App

You can take your sports betting on the go with William Hill’s mobile site and app. The mobile version feature in-play betting, fast access to accumulators and “hot picks” lists so you can see what everyone else is backing without having to search for it. They give every league the in-play treatment which is a game changer for some punters. The mobile performance is quick, easy and reliable. You can register, have secure deposits and withdrawals, and bet on any market from within the app. They offer betting apps for the iOS and Android operating systems that work for smartphones and tablets. The app is one of the most popular betting apps in the market.

William Hill Software

The William Hill website has gone through a number of face lifts over the past few years. It’s still not as good as it could be but it’s getting better with every revamp. The site is certainly a lot quicker than previously, this bookmaker lists the sports in a horizontal menu rather than a vertical one, which seems somewhat unnatural. However, the betting slip is displayed prominently on every page you visit and a nice rotating visual displays the big upcoming events.

The site features a dedicated section for in-play betting, while customers can also enjoy a range of other services when they sign up with this bookmaker. The William Hill sportsbook offers plenty of live streaming, while the popular William Hill radio which provides commentary for horse racing and football.

William Hill Deposit Options

One of the highlights of this sports betting site is that their payment methods have no restrictions. Players can quickly and easily make deposits using credit and debit cards, but the minimum deposit is £5 which is £5 less than most online gambling sites. You can choose to go with eWallets like Pingit, Skrill, PayPal and Neteller, with a minimum deposit of £10. There’s a £5,500 deposit limit and all your withdrawal requests will be processed instantly. All transactions are fully protected with SSL encryption technology.

William Hill

William Hill Bonuses & Promotions

William Hill do not offer a huge amount of promotions on sporting events which is somewhat surprising. They do offer an enticing £30 Free Bet for any new customers when you make a bet of £10. They have some long-running promotions like the Football Acca Insurance where you place a 6-fold acca or more and if just one of your teams lets you down then they’ll refund you stake up to £25. Another popular football promotion is the Goalscorer 2nd Chance where if you back a football player to net the first goal but he scores the second goal instead then you’ll get your stake back up to £50. Its 0-0 Insurance gives you your stake back up to £50 when you bet on any correct score or double result in the football market and the games ends 0-0.

The Bonus Terms to be aware of:

  • New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
  • Customers using Skrill, Skrill 1-Tap, Neteller, Moneybookers, Envoy or PaySafe to deposit will not qualify for the C30 promotion.

William Hill Customer Support

William Hill’s customer service provides the full whack. The customer support team are at your disposal 24 hours a day, 7 days a week, 365 days a year. They can be reached through phone, email, or live chat. This bookie also has a decent social media presence where you can get in touch for a quick response on the likes of Facebook and Twitter. Their Twitter page is used as a means of answering customer needs and they do it better than any other bookmaker. 

Website: www.willhill.com

Phone: Customer Services

0800 085 6296

Phone: Telephone Betting (Freephone)

0800 223 311

Email: support@williamhill.co.uk

Live ChatYes

William Hill Sportsbook Overview

As a sports betting company that’s been in the business for so long, you’d expect a top service across all platforms. The site offers some great content but there’s room for improvement when it comes to the presentation and user experience. The betting site offers a lot of value to punters with great odds, excellent in-play betting, enticing promotions and amazing coverage across the board.

Established: 1934

Licensing: UK, Gibraltar

Head Office: William Hill, 6/1 Waterport Place, 2 Europort Avenue, Gibraltar, GX11 1AA

William Hill