Sports betting is incredibly popular, but that doesn’t mean you know all the positives and negatives. There are a lot of secrets in the world of online betting, and many punters will be completely unaware of them, secrets that only the most experience bettors will know. Knowing the secrets of the bookies will alter your expectations and allow you to approach online sports betting with a wiser mind.

With technology always developing and the competition for punters increasing, bookmakers are often seeking ways to increase their margins against punters. The best way to combat this is by staying ahead of the betting curve, let’s take a look at some of the betting insights that the bookmakers don’t want you to know.

Luring you to high margin bets

The bookies go out their way to make bets with a seemingly high margin more attractive to bettors. They market these bets in a way that entices gullible bettors to place a wager on these impossible bets. It’s more cost effective for gaming companies to develop their own in-house games than it is to hire a team of specialist traders to grind out a small profit on low grade sports betting.

The point is, the game is being played against shrewd thinkers. All odds are set by a trader who works for the company. It’s their extensive knowledge of the sport against yours. You can find a split in the net where some good betting opportunities could fall through. Bookies will always place odds that favour them. Bookies want you to win enough so that you keep betting and keep them in business. Even if your bets are right, the odds of winning are low and the odds of you winning high are even lower.

You’ve been targeted by the bookmaker

As the recreational punter, you’re exactly who the bookies want to appeal to.  The sports betting industry preys on the non-price sensitive punters who just want to boost their entertainment by places a few casual bets on sports. It’s the ever-growing weekend accumulator or ‘acca’ is the core target for bookies these days. These sorts of bets are exactly what delivers high profit margins for bookmakers.

The bookies set enhanced prices, free bets, or money back offers to entice the recreational sports bettor. They spend a lot of money to attract these loyal losers. It’s the younger putters who are looking for the big win on a low wager, like a 12-fold accumulator on the football that can grab a £2k win off a £5 bet.

Cutting down your chances 

The punter is getting wiser with every bet and has become more sophisticated. Sports betting firms have clocked on and are using it to their advantage. An intelligent punter betting on a particular sport may have wagered on an early price but when the market has been established and the sports betting firm sets the right price, this is a result of comparing the markets and the developments of the event.

There is a lot of influence in the industry

Betting firms will be influenced by each other’s odds, especially when they know what trader is setting the market price. Most firms won’t have the confidence in a newly hired sports trader who lacks experience. These firms will copy each other to stay ahead of the astute punter. It is no longer the small betting world that it once was, betting firms are scattered from Malta to Guernsey to Costa Rica to Gibraltar for tax reasons and the tight network of traders often know each other and exchange information.

You’re being tracked

Most established betting firms will have a team or IT experts to find out who exactly is betting with them, and to prevent betting across multiple accounts, which is something the professional gambler does. Sports betting companies can now trace where each wager is coming from, making it easier to fish out those who are abusing their betting policy.

This makes it easier for betting firms to close and restrict players from beating the betting firms at their own game. They can filter out the professional bettors and shut down their operation.

You’ll never beat the sportsbook

Sportsbooks work around the clock to prevent you from damaging their profits. If you’re winning bets and making money, there will be someone, somewhere, looking at your betting activity and flagging your bets to their manager before a discussion takes place on whether or not to allow you to continue betting. This is usually around the £30k mark, any winnings over that and you can guarantee that they know all about you. They will watch you closely until they can judge if you’re on a lucky roll or if are a very astute punter placing the right bets and picking up on their poor odds.

Basically, enough information to see that you’re beating them at their own game. If you’re just on a lucky streak then they will allow you to continue to bet, hoping that you’ll lose it all. They might even use the lucky winner for publicity to try and entice others to follow suit. But professional players will have been flagged as taking advantage or abusing polices and their account will be frozen.

Bookies lay off bets

In some cases, a sportsbook will place a bet on another sportsbook in a bid to reduce their liability on a bet. Sportsbooks would usually layoff a bet when punters start wagering big money on one bet. This would alarm bookmakers as it could result in a financial hit, paying out on a large number of winners is something the bookmakers work to avoid. If 90% of punters place a wager on one team (the underdog) to win the game and they end up winning, the pay-outs would be huge.

The bookmakers will try and cover their backs by counter wagering a big bet on that same team to win the game at another bookies. If they wager enough they could level the pay-out to the winning public.

You against the machines

Some betting firms are now moving away from sport traders all together and getting the betting odds from state of the art technology that offers up automated prices. This means prices are set using every possible stat with no room for human error. This is more cost efficient for the bookmakers in more ways than one, it also means they can offer more markets with the more unknown sport markets.

This is cutting out the chances for professionals to take advantage of low level betting markets that not many traders would be knowledgeable on.  This of course, certainly spells death for the sports trader in the near future.